Priority Areas

• Develop human capacity
• Establish and maintain positive relations with the public through efficient communication
• Promote sustainable sporting development through media stimulation
• Lobby for establishment of sporting infrastructure while maintaining those already available through available communication channels

Strategic goals

• To promote and contribute to improved performance through talent optimization, development and high performance programs
• To transform the sport and recreation sector through the creation a sound communication corridor with equal opportunities for all
• Maximize promotion of sporting, recreational and physical education in every school
• To promote and contribute to the health and well-being of our citizens through valuable content

Strategic Objectives

• To promote mass participation and talent optimization through support for athletes/ schools
• To promote active and healthy lifestyles via regularly filmed documentaries or news items
• To provide strategic media support for athletes
• To deliver sport development and high performance programs to the Federation and the region
• To provide a solid multi-media platform to promote all athletes